Style matters

As surfing makes its way forward amongst global communities, shifting
cultures, and attempts at becoming a consumable ‘sport’, one ultimate
mystique still remains: style. While progession continues and surfing’s
immeasureable lure spreads further and further, we’re pausing to remind
us all that Style Matters

Episode 1

Our panel of style masters & connoisseurs dig into the eternal lure of style and it's essential role in surfing past, present & future in the first episode of our series with Inherent Bummer.

Episode 2 | Style Icons

In episode 2 of our 4 part series, our panel of style masters and connoisseurs breakdown what makes certain surfers into style icons and how their approach in and out of the water influences generations of style, surfboard designs, and the way we approach waves.